Agenda

Welcome to Social Media Week Lima 2026!

8:15 – 8:30 am

Safe marketing used to feel smart. Today, it’s costing brands attention, trust, and relevance. In a crowded digital world filled with automation, AI, and perfectly polished content, the brands winning aren’t the loudest. They’re the most human. They show up intentionally, tell real stories, and use video to create connection, not just clicks. In this session, Jessika Suter explores why traditional, risk-averse marketing is no longer effective and how relationship-first, human-led content has become the new competitive advantage. Attendees will learn what video and social content is actually working right now, how to be more intentional with what they share, and how to stop chasing vanity metrics in favor of building trust, community, and long-term growth. This is a call to move from broadcasting messages to building meaningful relationships and to finally unleash your brand by showing up as you truly are.

8:30 – 9:00 am

Unleashed – A Keynote Experience with Michael King What happens when you stop holding back? When you silence the doubts, break the patterns, and finally let loose the creativity, influence, and leadership that’s been inside you all along? Unleashed is more than a keynote—it’s an experience. Michael King, award-winning executive coach, “Architect of Influence,” and professional musician, blends hard-hitting leadership insights with the soul of live music to ignite transformation in the room. In this session, Michael will take the audience on a journey that fuses rhythm, story, and strategy. With his saxophone in hand and his frameworks in play, he’ll demonstrate what it looks like to break through fear, unleash your voice, and lead with creative clarity. Expect moments that make you laugh, moments that make you think, and moments that hit you right in the gut. You’ll leave not only inspired, but equipped—with practical tools and a renewed mindset to unleash your potential in business, leadership, and life. Because when you’re unleashed, you don’t just influence the room—you change the culture.

9:00 – 9:30 am

by Mark Suter

9:30 – 10:00 am

10:00 – 10:15 am

A practical, no-fluff deep dive into modern web development strategies that drive real results. Learn how performance, scalability, and user experience directly impact conversions, and how to engineer all three into every site you build.

10:15 – 10:45 am

Marketing is in a pandemic of dull. 72% of all marketing registers no emotional reaction with customers. AI helps us churn out endless streams of blah (but hey, we’re saving money!). It’s time for an audacious new playbook. AI can write, edit, and pump out puppy videos, but humans still own crazy. And that’s our secret weapon. This speech is for those who refuse to be ignored. Based on all-new research and his book Audacious: How Humans Win in an AI marketing World, futurist and best-selling author Mark Schaefer presents a simple and exciting framework to disrupt our marketing efforts and become the signal against the wall of noise. This is the Anti-AI talk – a human strategy that can withstand the bots. In this fast-paced and entertaining presentation, you’ll learn:

• The true economics of dull
• How to access “awe” and create viral marketing value
• A practical plan to disrupt your marketing immediately
• Why you should never, ever create an ad
• Why two guys stripped off their clothes in the middle of their speech

10:45 – 11:15 am

11:15 – 12:15 pm

Moderator Marc Bowker, with Asha Zayn & Will Smith: How to get started as a small business online the right way.

12:15 – 12:45 pm

TBD

12:45 – 1:15pm

1:15 – 1:30 pm

By Jeremy Knauff

1:30 – 2:00 pm

Whether you’re raising capital, launching a new product, or trying to stand out in a crowded market, your story is your secret weapon. Stop hiding behind your company and start leading with the one thing your competitors can’t copy: YOU. Perfect for entrepreneurs at any stage who want to build deeper connections with customers, investors, and partners through authentic storytelling. You’ll walk away with: – How to identify the pivotal moments in your journey that prospects actually care about – The biggest mistakes entrepreneurs make when telling their story (and how to avoid them) – A step-by-step process for creating your own founder’s video—even if you hate being on camera

2:00-2:30 pm

In today’s always-on digital world, marketers and creators are expected to be visible, responsive, and authentic at all times—often at the expense of clarity, energy, and trust. Protect The House® equips professionals with a practical framework to build internal and external boundaries that sustain performance and relationships over time. Drawing from high-pressure environments where burnout and mistakes are costly, Michael W. Allison introduces his 4-Walls Framework™—Identity, Boundaries, Discipline, and Renewal—to help attendees protect their brand, their energy, and the relationships that matter most. This keynote delivers actionable strategies to:

• Maintain brand clarity while scaling visibility
• Set healthy boundaries with platforms, clients, and audiences
• Build trust-based relationships instead of transactional engagement
• Sustain creativity and performance without burnout

2:30 – 3:00 pm

3:00 – 3:15 pm

3:15 – 3:45 pm

by TBD

3:45 – 4:15 pm

Social media success isn’t just about what you post—it’s about how powerfully you show up. In this energizing closing keynote, Sabine introduces her Invisible Stage™ framework to turn the day’s strategies into real-world execution: the mindset behind your message, the presence behind your brand, and the confidence behind your camera. You’ll learn practical techniques to regulate nerves, communicate with clarity, and step in front of the lens with gumption—so your content feels more human, magnetic, and credible. Walk away with an implementation plan you can apply immediately—on stage, on camera, and in every conversation where trust matters.

4:15 – 4:45 pm

4:45

After 150M+ LinkedIn DMs and thousands of campaigns, one thing is clear: inbound and outbound don’t compete, they compound. This session breaks down the Allbound system, showing how to connect content, engagement, and outreach into one growth loop that turns LinkedIn activity into qualified leads, meetings, and real opportunities.

9:00am – 9:30 am

TBD

9:30 – 10:00 am

TBD

10:00 – 10:30 am

10:30 – 10:45 am

by TBD

10:45 – 11:15 am

by Roger Wakefield

11:15 – 11:45 pm

11:45 – 12:45 pm

12:45 – 1:15 pm

By TBD

1:15-1:45 pm

By UNOH Students

1:45 – 2:15 pm

2:15 – 2:25 pm

2:25 – 2:55 pm

by TBD

2:55 – 3:25 pm

3:25 – 3:55 pm