Agenda
Welcome to #SMWL24
by Chad Petersen
8:15 – 8:30 am
Building your Brand Roots to Blossom your Business Success
by Jessika Phillips
8:30 – 9:00 am
What Getting Smacked By A Tree Taught Me About AI And The Future Of Technology
by Mark Suter
9:00 – 9:30 am
Leveraging AI Tools for Successful LinkedIn Content Creation
by Judi Fox
9:30 – 10:00 am
Break
10:00 – 10:15 am
Authenticity with personal branding content
by Jeff Howell
10:15 – 10:45 am
Cultivating Opportunity: Growing Community and Economy
by John Heaphy
10:45 – 11:15 am
Lunch
Provided by Westgate Entertainment Center
11:15 – 12:15 pm
Geared for Growth: Making Your Monstrous Impact Through Social Media
by Bryce Kenny
12:15 – 12:45 pm
The Root of Success for your Business
by Terry Weaver
12:45 – 1:15pm
Break
1:15 – 1:30 pm
Panel: Live your Purpose & Impact the World Positively through your Business with a 3P Focus
Host: Mike Gingerich
1:30 – 2:00 pm
Getting to Page One on Google: Winning SEO for Your Business
by Rich Brooks
2:00-2:30 pm
Navigating Compliance Challenges: Crafting a Humanized Social Media Plan for Engagement & Growth Success
by Izabela Bos
2:30 – 3:00 pm
Break
3:00 – 3:15 pm
How Podcasting Can Be A Content Generating Machine
by Katie Brinkley
3:15 – 3:45 pm
Go Deep with Your Video Audience BEFORE They are Customers (and actually make more revenue!)
by Owen Video
3:45 – 4:15 pm
Rooted in Purpose: Aligning Your Passions with Your Life’s Mission
by Marc Bowker
4:15 – 4:45 pm
Closing Remarks
Implementation: The Art of Using What You Learn
by Roger Wakefield
9:00am – 9:30 am
Digging Deep to Find Your Core Competency
by Jennifer Brogee
9:30 – 10:00 am
Don’t give me SaaS! When to pay for software and when to not.
by George Whitcher
10:00 – 10:30 am
Break
10:30 – 10:45 am
How-To Hire, Strengthen, and Scale an Internal Social Media Team
by Andy Pondillo
10:45 – 11:15 am
Panel: Brand building, specifically growing roots and building engaged communities, consistent strategy development and more
Host: Jen Watson
11:15 – 11:45 pm
Lunch
Provided by Red Pig Inn
11:45 – 12:45 pm
Sponsor Talk
by Ohio Means Jobs
12:45 – 12:55 pm
The Art of Placement: How to Choose the Right Ad Platform for Success
by Tony Christensen
12:55 – 1:25 pm
Table Talks
1:25 – 2:15 pm
Advanced LinkedIn Ads: How to Double Your High-Quality Traffic With the Same Budget
by AJ Wilcox
2:15 – 2:45 pm
Understanding Platform-Specific Nuances
by Nisha Kashyap
2:45 – 3:15 pm
T.E.L.L. Your Story: Secrets to Creating Your Powerful Brand Video
by Ryan Koral
3:15 – 3:45 pm
