When a user logs onto a digital media channel they aren’t making a decision that they are only engaging with organic or paid content today. Organic and paid marketing were never meant to live in separate silos. How did we end up here and where do we get back to true storytelling? This session challenges the outdated mindset that pits organic against paid and instead makes the case for a fully integrated growth strategy.
I’m a diverse social media specialist who has seen it all. My career beginnings are in broadcast journalism where I learned to master the art of “telling a story.” Since then my journalistic approach to social media has led the charge in successful campaigns in a wide variation of industries such as radio, healthcare, personal branding, restaurant, fitness, retail, b2b, museum, higher education among many others.
At my day-to-day, I’m a Sr. Content Solutions Consultant at LinkedIn. Bringing over 15 years of digital media experience to marketing teams across the nation and in Canada, I strive to bring the best out of their skillsets. From brand to demand to video to thought leadership, I’m at the pulse of their next LinkedIn launch enabling teams to get the best results.
My philosophy for digital is a cross between 2010s let’s throw a dart at the wall to 2020s data-driven approaches. Blending the two, allows us to maximize our potential as marketers. I’m passionate about teaching, and being an ambassador for our community.
