Agenda

Welcome to Social Media Week Lima 2026!

Safe marketing used to feel smart. Today, it’s costing brands attention, trust, and relevance. In a crowded digital world filled with automation, AI, and perfectly polished content, the brands winning aren’t the loudest. They’re the most human. They show up intentionally, tell real stories, and use video to create connection, not just clicks. In this session, Jessika Suter explores why traditional, risk-averse marketing is no longer effective and how relationship-first, human-led content has become the new competitive advantage. Attendees will learn what video and social content is actually working right now, how to be more intentional with what they share, and how to stop chasing vanity metrics in favor of building trust, community, and long-term growth. This is a call to move from broadcasting messages to building meaningful relationships and to finally unleash your brand by showing up as you truly are.

Unleashed – A Keynote Experience with Michael King What happens when you stop holding back? When you silence the doubts, break the patterns, and finally let loose the creativity, influence, and leadership that’s been inside you all along? Unleashed is more than a keynote—it’s an experience. Michael King, award-winning executive coach, “Architect of Influence,” and professional musician, blends hard-hitting leadership insights with the soul of live music to ignite transformation in the room. In this session, Michael will take the audience on a journey that fuses rhythm, story, and strategy. With his saxophone in hand and his frameworks in play, he’ll demonstrate what it looks like to break through fear, unleash your voice, and lead with creative clarity. Expect moments that make you laugh, moments that make you think, and moments that hit you right in the gut. You’ll leave not only inspired, but equipped—with practical tools and a renewed mindset to unleash your potential in business, leadership, and life. Because when you’re unleashed, you don’t just influence the room—you change the culture.

You don’t need more content. You need a better strategy. In a world where everyone is posting, few are actually being heard… and even fewer are turning their content into clients. In this session, Katie Brinkley breaks down the content strategy no one is talking about… and how podcasting can help you unleash your voice, stand out in a crowded market, and build authority that leads to real business growth. You’ll walk away with a clear, simple approach to creating content that connects, converts, and actually moves your business forward.

A practical, no-fluff deep dive into modern web development strategies that drive real results. Learn how performance, scalability, and user experience directly impact conversions, and how to engineer all three into every site you build.

Marketing is in a pandemic of dull. 72% of all marketing registers no emotional reaction with customers. AI helps us churn out endless streams of blah (but hey, we’re saving money!). It’s time for an audacious new playbook. AI can write, edit, and pump out puppy videos, but humans still own crazy. And that’s our secret weapon. This speech is for those who refuse to be ignored. Based on all-new research and his book Audacious: How Humans Win in an AI marketing World, futurist and best-selling author Mark Schaefer presents a simple and exciting framework to disrupt our marketing efforts and become the signal against the wall of noise. This is the Anti-AI talk – a human strategy that can withstand the bots. In this fast-paced and entertaining presentation, you’ll learn:

• The true economics of dull
• How to access “awe” and create viral marketing value
• A practical plan to disrupt your marketing immediately
• Why you should never, ever create an ad
• Why two guys stripped off their clothes in the middle of their speech

This is an audacious talk for an audacious time. Mark Schaefer will energize you audience and leave you with a notebook full of new ideas!

Moderator Marc Bowker, with Asha Zayn, Will Smith, Tyrone Russel, and Audree Gerasimchik: How to get started as a small business online the right way.

Most people hate networking because it feels awkward, forced, and a little icky. In this session, Ben Albert shares The CAN System, an unconventional content strategy that helps you create content, build relationships, and grow your network all at the same time. You’ll learn how to get past the cringey parts of self-promotion and networking and ascend to the land of cool, where opportunities, referrals, collaborations, and meaningful relationships happen naturally. Through real-world examples and practical takeaways, you’ll leave with a framework you can start using immediately.

Safe marketing used to feel smart. Today, it’s costing brands attention, trust, and relevance.In a crowded digital world filled with automation, AI, and perfectly polished content, the brands winning aren’t the loudest. They’re the most human. They show up intentionally, tell real stories, and use video to create connection, not just clicks.In this session, Jessika Suter explores why traditional, risk-averse marketing is no longer effective and how relationship-first, human-led content has become the new competitive advantage. Attendees will learn what video and social content is actually working right now, how to be more intentional with what they share, and how to stop chasing vanity metrics in favor of building trust, community, and long-term growth.This is a call to move from broadcasting messages to building meaningful relationships and to finally unleash your brand by showing up as you truly are.

Whether you’re raising capital, launching a new product, or trying to stand out in a crowded market, your story is your secret weapon. Stop hiding behind your company and start leading with the one thing your competitors can’t copy: YOU. Perfect for entrepreneurs at any stage who want to build deeper connections with customers, investors, and partners through authentic storytelling. You’ll walk away with: – How to identify the pivotal moments in your journey that prospects actually care about – The biggest mistakes entrepreneurs make when telling their story (and how to avoid them) – A step-by-step process for creating your own founder’s video—even if you hate being on camera

In today’s always-on digital world, marketers and creators are expected to be visible, responsive, and authentic at all times—often at the expense of clarity, energy, and trust. Protect The House® equips professionals with a practical framework to build internal and external boundaries that sustain performance and relationships over time. Drawing from high-pressure environments where burnout and mistakes are costly, Michael W. Allison introduces his 4-Walls Framework™—Identity, Boundaries, Discipline, and Renewal—to help attendees protect their brand, their energy, and the relationships that matter most. This keynote delivers actionable strategies to:

• Maintain brand clarity while scaling visibility
• Set healthy boundaries with platforms, clients, and audiences
• Build trust-based relationships instead of transactional engagement
• Sustain creativity and performance without burnout

This session is designed to help attendees not just unleash their message—but protect it for the long run.

No matter what business you’re in, your success can very often boil down to one thing – your culture. You may offer the very best medical care for your patients with the big dollars to promote it, but it’s the people that will really define how successful you are. Your employees have the power to make or break your brand. A deeply embedded culture of success inspires loyalty in employees and makes them want to be a part of a team. It motivates people to do the right thing, not just the easy thing. At companies with winning cultures, people not only know what they should do, they know why they should do it.

Social media success isn’t just about what you post—it’s about how powerfully you show up. In this energizing closing keynote, Sabine introduces her Invisible Stage™ framework to turn the day’s strategies into real-world execution: the mindset behind your message, the presence behind your brand, and the confidence behind your camera. You’ll learn practical techniques to regulate nerves, communicate with clarity, and step in front of the lens with gumption—so your content feels more human, magnetic, and credible. Walk away with an implementation plan you can apply immediately—on stage, on camera, and in every conversation where trust matters.

After 150M+ LinkedIn DMs and thousands of campaigns, one thing is clear: inbound and outbound don’t compete, they compound. This session breaks down the Allbound system, showing how to connect content, engagement, and outreach into one growth loop that turns LinkedIn activity into qualified leads, meetings, and real opportunities.

When a user logs onto a digital media channel they aren’t making a decision that they are only engaging with organic or paid content today. Organic and paid marketing were never meant to live in separate silos. How did we end up here and where do we get back to true storytelling? This session challenges the outdated mindset that pits organic against paid and instead makes the case for a fully integrated growth strategy.

Want to get rich on YouTube? Stop chasing viral hits and start becoming the King or Queen of your niche — because the algorithm doesn’t reward talent… it rewards clarity. In this session, I’ll break down my D.O.M.I.N.A.T.E. Framework to help you lock in your niche, study what’s already winning, build hooks and storytelling that keep people watching, and create titles + thumbnails that win the click. You’ll walk out with a real strategy you can execute immediately — so your channel finally starts growing on purpose, and your views start turning into income.

Most small businesses don’t have an ad problem; they have a fundamentals problem. This talk uncovers the hidden mistakes that quietly drain budgets, stall growth, and make business owners think “ads just don’t work.” If you’ve ever felt like your campaigns should be performing better, but can’t pinpoint why, this session will connect the dots. Instead of chasing hacks or endlessly tweaking settings, you’ll learn a clearer way to approach creative, testing, and scaling so your ads actually drive consistent revenue. Expect practical insights, real-world patterns, and a simple framework you can apply immediately.

by Roger Wakefield

Why real connection is the ultimate strategy in 2026.

As AI increasingly directs all brands toward the same strategy answers, how can you move past the bullseye paradox to unlock entirely new creative pathways and customer bases? What is the current relationship between massive data sets, AI tools and the human creative mind today, and where are we headed? This discussion explores data inputs, unexpected insights and how LLMs, agentic AI and human ingenuity become force multipliers for your brand.

Hosted by April Jackson. MC “Gianna San Filippo and panelists Abby Hohlbein, Faith Clark, and Ryan Yingst. UNOH students reveal what makes them notice, follow, and trust brands

In a world where brands are racing to look more polished, the content that actually stops the scroll is the content that looks the most human. Ryan Koral has spent 20 years behind the camera capturing founders, couples, and leaders — and he’s here to make one argument: raw wins. In this session, he breaks down why human content outperforms polished content, shows you the proof, and hands you five formats you can shoot this week with the phone already in your pocket.

People aren’t struggling with sales because they’re bad at it. They’re struggling because they’re performing someone else’s version of it. This session is about identifying your actual sales personality, using it instead of fighting it, and closing more without acting like a douchebag to do it.