Day 1 June 17

Chad-Illa-Petersen headshot

Welcome to #SMWL26

Welcome to Social Media Week Lima 2026!

8:15 - 8:30 am

Jessika Phillips headshot

Unleashed | The End of Safe Marketing

Safe marketing used to feel smart. Today, it’s costing brands attention, trust, and relevance.

In a crowded digital world filled with automation, AI, and perfectly polished content, the brands winning aren’t the loudest. They’re the most human. They show up intentionally, tell real stories, and use video to create connection, not just clicks.

In this session, Jessika Suter explores why traditional, risk-averse marketing is no longer effective and how relationship-first, human-led content has become the new competitive advantage. Attendees will learn what video and social content is actually working right now, how to be more intentional with what they share, and how to stop chasing vanity metrics in favor of building trust, community, and long-term growth.

This is a call to move from broadcasting messages to building meaningful relationships and to finally unleash your brand by showing up as you truly are.

8:30 - 9:00 am

Unleashed: From NOPE to NOW

Unleashed – A Keynote Experience with Michael King

What happens when you stop holding back? When you silence the doubts, break the patterns, and finally let loose the creativity, influence, and leadership that’s been inside you all along?

Unleashed is more than a keynote—it’s an experience. Michael King, award-winning executive coach, “Architect of Influence,” and professional musician, blends hard-hitting leadership insights with the soul of live music to ignite transformation in the room.

In this session, Michael will take the audience on a journey that fuses rhythm, story, and strategy. With his saxophone in hand and his frameworks in play, he’ll demonstrate what it looks like to break through fear, unleash your voice, and lead with creative clarity.

Expect moments that make you laugh, moments that make you think, and moments that hit you right in the gut. You’ll leave not only inspired, but equipped—with practical tools and a renewed mindset to unleash your potential in business, leadership, and life.

Because when you’re unleashed, you don’t just influence the room—you change the culture.

9:00 - 9:30 am

Mark Suter profile

From Let Go to Let’s Go

by Mark Suter

9:30 - 10:00 am

George Witcher headshot

Web Power Unleashed: Building Fast, Scalable, and Conversion-Driven Sites

A practical, no-fluff deep dive into modern web development strategies that drive real results. Learn how performance, scalability, and user experience directly impact conversions, and how to engineer all three into every site you build.

10:00 - 10:30 am

Mark Schaefer headshot

How Humans Win in an AI Marketing World

Marketing is in a pandemic of dull. 72% of all marketing registers no emotional reaction with customers. AI helps us churn out endless streams of blah (but hey, we’re saving money!).

It’s time for an audacious new playbook. AI can write, edit, and pump out puppy videos, but humans still own crazy. And that’s our secret weapon. This speech is for those who refuse to be ignored.

Based on all-new research and his book Audacious: How Humans Win in an AI marketing World, futurist and best-selling author Mark Schaefer presents a simple and exciting framework to disrupt our marketing efforts and become the signal against the wall of noise. This is the Anti-AI talk – a human strategy that can withstand the bots.

In this fast-paced and entertaining presentation, you’ll learn:

  • The true economics of dull
  • How to access “awe” and create viral marketing value
  • A practical plan to disrupt your marketing immediately
  • Why you should never, ever create an ad
  • Why two guys stripped off their clothes in the middle of their speech

This is an audacious talk for an audacious time. Mark Schaefer will energize you audience and leave you with a notebook full of new ideas!

10:30 - 11:15 am

Salad bar

Lunch

11:15 - 12:15 pm

Marc Bowker portrait image

Small Business Panel

Moderator Marc Bowker, with Asha Zayn & Will Smith: How to get started as a small business online the right way.

12:15 - 12:45 pm

Ben Albert headshot

The Unconventional Content Strategy That Builds a Network Without Icky Networking

By Ben Albert

12:45 - 1:15pm

Ohio Means Jobs sponsor table

Networking Break

1:15 - 1:30 pm

Jeremy Knauff headshot

Your Story Is the Strategy: How to Share the Story Journalists Actually Want

By Jeremy Knauff

1:30 - 2:00 pm

Tracy Phillips headshot

The Vibe-o-meter: Are You Creating Feeling or Just Information?

Whether you’re raising capital, launching a new product, or trying to stand out in a crowded market, your story is your secret weapon. Stop hiding behind your company and start leading with the one thing your competitors can’t copy: YOU.
Perfect for entrepreneurs at any stage who want to build deeper connections with customers, investors, and partners through authentic storytelling.

You’ll walk away with:
– How to identify the pivotal moments in your journey that prospects actually care about
– The biggest mistakes entrepreneurs make when telling their story (and how to avoid them)
– A step-by-step process for creating your own founder’s video—even if you hate being on camera

2:00-2:30 pm

Michael Allison headshot

Protect The House®: How to Unleash Your Brand Without Burning Out Your Energy, Trust, or Relationships

In today’s always-on digital world, marketers and creators are expected to be visible, responsive, and authentic at all times—often at the expense of clarity, energy, and trust.

Protect The House® equips professionals with a practical framework to build internal and external boundaries that sustain performance and relationships over time. Drawing from high-pressure environments where burnout and mistakes are costly, Michael W. Allison introduces his 4-Walls Framework™—Identity, Boundaries, Discipline, and Renewal—to help attendees protect their brand, their energy, and the relationships that matter most.

This keynote delivers actionable strategies to:

  • Maintain brand clarity while scaling visibility
  • Set healthy boundaries with platforms, clients, and audiences
  • Build trust-based relationships instead of transactional engagement
  • Sustain creativity and performance without burnout

This session is designed to help attendees not just unleash their message—but protect it for the long run.

2:30 - 3:00 pm

Lucky Limo sponsor table

Networking

3:00 - 3:15 pm

Brian Garver headshot

Culture High Performing Team Success through Failure

By Brian Garver

3:15 - 3:45 pm

Austin Armstrong headshot

Lessons from Billions of Organic views and Millions of Followers

by Austin Armstrong

3:45 - 4:15 pm

Sabine Kvenberg headshot

Beyond Posting: The Invisible Stage™ of Presence, Confidence, and Influence

Social media success isn’t just about what you post—it’s about how powerfully you show up. In this energizing closing keynote, Sabine introduces her Invisible Stage™ framework to turn the day’s strategies into real-world execution: the mindset behind your message, the presence behind your brand, and the confidence behind your camera. You’ll learn practical techniques to regulate nerves, communicate with clarity, and step in front of the lens with gumption—so your content feels more human, magnetic, and credible. Walk away with an implementation plan you can apply immediately—on stage, on camera, and in every conversation where trust matters.

4:15 - 4:45 pm

Chad-Illa-Petersen headshot

Closing Remarks

4:45

Cindy Dodd headshot

From Content to Clients: The Proven LinkedIn Framework for B2B Growth

After 150M+ LinkedIn DMs and thousands of campaigns, one thing is clear: inbound and outbound don’t compete, they compound. This session breaks down the Allbound system, showing how to connect content, engagement, and outreach into one growth loop that turns LinkedIn activity into qualified leads, meetings, and real opportunities.

9:00am - 9:30 am

Day 2 June 18

Andy Pondillo headshot

Organic is the New Paid – Why Are You Splitting Them Up

By Andy Pondillo

9:30 - 10:00 am

Jeremy Vest headshot

How to Get Rich on YouTube by Becoming the King or Queen of Your Niche

By Jeremy Vest

10:00 - 10:30 am

The Meeting Place sponsor table

Networking

10:30 - 10:45 am

Tony Christensen headshot

These 5 Mistakes Are Killing Your Ad Performance (Here’s What To Do Instead)

Most small businesses don’t have an ad problem; they have a fundamentals problem. This talk uncovers the hidden mistakes that quietly drain budgets, stall growth, and make business owners think “ads just don’t work.” If you’ve ever felt like your campaigns should be performing better, but can’t pinpoint why, this session will connect the dots.

Instead of chasing hacks or endlessly tweaking settings, you’ll learn a clearer way to approach creative, testing, and scaling so your ads actually drive consistent revenue. Expect practical insights, real-world patterns, and a simple framework you can apply immediately.

10:45 - 11:15 am

Revenue Unleashed: Scaling Your Creator Business Without Scaling Your Workload

by Roger Wakefield

11:15 - 11:45 pm

Red Pig Inn bbq

Lunch

11:45 - 12:45 pm

Shawn Quintero headshot

How to design a high converting content marketing campaign in under 30 minutes

By Shawn Quintero

12:45 - 1:15 pm

TBD

By TBD

1:15-1:45 pm

UNOH logo

Student Panel

By UNOH Students

1:45 - 2:15 pm

people in discussion

Networking

2:15 - 2:35 pm

Ryan Koral headshot

The “Human-Made Video Checklist”

By Ryan Koral

2:35 - 3:05 pm

TBD

by TBD

3:05 - 3:35 pm

Audience sitting at tables

Table Talks

3:35 - 4:05 pm

New Speaker Filter

Artificial Intelligence Reset Filter
Austin Armstrong

New Speaker Carousel

Will Smith
Session:
Michael King
Session:
Asha Zayn
Session:
Katie Brinkley
Session:
Marc Bowker
Session:
Tyrone Russell
Session:

New Agenda List

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