In a world where brands are racing to look more polished, the content that actually stops the scroll is the content that looks the most human. Ryan Koral has spent 20 years behind the camera capturing founders, couples, and leaders — and he’s here to make one argument: raw wins. In this session, he breaks down why human content outperforms polished content, shows you the proof, and hands you five formats you can shoot this week with the phone already in your pocket.