As AI increasingly directs all brands toward the same strategy answers, how can you move past the bullseye paradox to unlock entirely new creative pathways and customer bases? What is the current relationship between massive data sets, AI tools and the human creative mind today, and where are we headed? This discussion explores data inputs, unexpected insights and how LLMs, agentic AI and human ingenuity become force multipliers for your brand.
Co-founder of DICE, the anomalous data and insights consultancy.
Brian’s career began in finance before spending 18 years at Google. He started his nearly two decade career at Google running the North American sales training program in 2005. He held roles in several of Google’s internal creative teams including the Zoo, the creative and effectiveness team Brand Unit, and was head of creative strategy at Creative Works, the team dedicated to the top brand spenders on YouTube.
