Marketing is in a pandemic of dull. 72% of all marketing registers no emotional reaction with customers. AI helps us churn out endless streams of blah (but hey, we’re saving money!).
It’s time for an audacious new playbook. AI can write, edit, and pump out puppy videos, but humans still own crazy. And that’s our secret weapon. This speech is for those who refuse to be ignored.
Based on all-new research and his book Audacious: How Humans Win in an AI marketing World, futurist and best-selling author Mark Schaefer presents a simple and exciting framework to disrupt our marketing efforts and become the signal against the wall of noise. This is the Anti-AI talk – a human strategy that can withstand the bots.
In this fast-paced and entertaining presentation, you’ll learn:
- The true economics of dull
- How to access “awe” and create viral marketing value
- A practical plan to disrupt your marketing immediately
- Why you should never, ever create an ad
- Why two guys stripped off their clothes in the middle of their speech
This is an audacious talk for an audacious time. Mark Schaefer will energize you audience and leave you with a notebook full of new ideas!
